A quick rant about Facebook Ads

Fair Warning: For the non-author readers of this blog, this post will probably bore you to tears. Just bear with me. It’s been that kind of week.

So, for grins and giggles I decided to “boost” a Facebook post, promoting my free ebook giveaway on Amazon. Granted, it was only $10, but I figured, “Gotta spend money to make money, right?” I set my budget, spent an hour going through metrics to hone my audience, then let fly with the ad when ready.

Fast-forward to this morning and according to FB’s Insights summary, I’ve reached nearly 1,500 users along with 500 engagements.

DANG RIGHT, SON! VICTORY IS MINE!

“Not so fast, my friend,” Lee Corso would’ve said.

After coming down from the engagement rate which far exceeded those of my ordinary posts, I scanned down the page to my ad’s click-through rate. This is the metric which shows how many people actually clicked the link to go download a free ebook.

Question: I know the number 2 is considered plural, but does it really qualify as “people?”

Now, let’s contrast this with Twitter (whom I paid nothing to) where I received 1 link click from a standard tweet, released at 9pm EST last evening.

Just so we’re clear, math lovers, that’s a savings of $5 to my already anorexic marketing budget. Is that a lot? No, but every little bit counts when you’re an indie.

So, Timmy. What did we learn from this little marketing experiment?

  1. Facebook Ads are still northing more than Mark Zuckerberg’s way of printing money for his shareholders.
  2. Twitter will ALWAYS be cooler than Facebook.

Here end of the rant. I’ll have some news next week on Colonies Lost (new novel, due this summer) as well as a short story I’m working on in the Four Horsemen universe from Chris Kennedy and Mark Wandrey (Military SF).

Cheers, y’all.

Ian

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